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    West Linn, Oregon

    Our Team
    Bill Nootenboom

    Bill has been the founder, co-founder, president, CEO or COO of nearly 20 businesses, and has advised dozens of owners as an attorney, strategic consultant and M & A advisor.  His mission is to help peole do meaningful, important and difficult things with their live’s work.

    Ray Hanson

    After building and selling one of the largest and most successful independent beverage distributors in Oregon, Ray turned his attention to helping other people sell their businesses.  For over 35 years, Ray has helped hundreds of people grow and successfully exit their businesses.

    Lori Spencer
    Managing Director

    Lori Spencer is a 20+ year business executive with vast experience building brands with various CPG premium companies mostly in the food and beverage industry. Since co-founding Oregon Chai, co-leading it from concept to a successful acquisition, she has worked with brands like New Seasons Market, Tillamook, Salt & Straw, Zoomcare+ and Honey Mama’s to help manage and scale growth, develop disruptive products and oversee all aspects of the business.

    Lori has also been active in the Oregon business community throughout her career as a board member, advisor, consultant and mentor, and is currently on the board of Tender Loving Empire, mentor/coach at Xxcelerate Women and Built Oregon and an advisor to a number of founders and small businesses. On a personal note, she spends her free time outdoors, training her dogs with some level of success, and improving her pickleball game.

    Ryan Lewis
    Strategic Partner

    Ryan helps businesses reach higher growth and profitability while also coaching executive teams to perform at their best. His track record of building his business to be one of Oregon’s Fastest Growing Companies (2 years in a row) and on the Inc. 5000 (2 years in a row), while also being voted one of the best places to work in Oregon provides a library of actionable experience for his clients.

    He is an EOS implementer that has executed its principles within his own organization and knows with certainty EOS will change your life. He works with Pragma to help you reach your best exit.

    Bill Hefferman
    Strategic Partner

    Bill guides teams and leaders through tough issues and challenging times. An expert facilitator and engaging instructor for over 30 years, he has led initiatives across a range of companies, countries, and cultures. Known as a passionate expert on leading for resilience and adaptability, Bill offers practical principles, tools, and techniques for all to grow and flourish through the nonstop adversity and uncertainty that’s so much a part of our world today.

    Always a curious active learner, Bill draws on multiple disciplines including positive psychology, neuroscience, mindfulness, and human performance improvement along with his broad experience over several decades to provide fresh perspectives and insightful, creative solutions to age-old problems.