Pragma Group works with entrepreneurs, business owners and leaders who are taking their businesses to the next level. We work with companies that stand for something, mean something and have something to accomplish. We work with leaders to define their mission, vision and values, and then develop the strategy to move the company forward, set and achieve goals, identify the key metrics and then move the needle. We help build the tools, systems and processes to carry the business forward to the next stage, and prepare the next generation of leaders to carry on the tradition. When it comes time to harvest the fruits of your life’s work, we find the right strategic, financial or operational buyer best positioned to take the company forward. We work to align your personal and brand values with the company to maximize the market value of the company. Most people get only one chance to sell their businesses. We help them do it right.
Raymond G. Hanson, MCBC, CMEA, SBA
Co-Founder and Managing Director
Mr. Hanson is an Oregon licensed Real Estate Broker, Master Certified Business Counselor, Certified Machinery and Equipment Appraiser, Senior Business Analyst, and a Business Valuator Accredited in Litigation. His experience includes over 28 years of business valuation, consulting and brokerage experience; marketing and transferring over 202 small-to-middle market businesses; and valuating hundreds of other businesses for both fee and marketing purposes. In his career, Mr. Hanson has consulted, valued, and transferred retail, service, distribution, and small manufacturing businesses ranging from food products to high tech. He has testified as an expert witness in business valuation and business brokerage.
In his entrepreneurial career, he has owned five businesses of which four were start-ups. He is the founding President of the Oregon Business Brokers Association, serves on the Advisory Board of the Alliance of Mergers and Acquisition Advisors, and is a Past President of the Institute of Certified Business Counselors. Mr. Hanson has served on the Board of Directors and as President of the Tillamook Chamber of Commerce and on the Tillamook County Local Business Advisory Council. He has served on the boards of the Oregon Executives Association and Loaves and Fishes in Portland. He has been a member of Lake Oswego Rotary since 1989. He is a past Prime Minister of the Royal Rosarians, the Ambassadors of Goodwill for the City of Portland, and currently serves on the Board of Directors for the Portland Rose Festival Foundation.
Bill Nootenboom, JD
Co-Founder and Managing Director
Bill Nootenboom has started, built, run and sold businesses in such diverse industries as auto repair, franchising, construction, residential and commercial real estate development, advertising, bio-mass energy and sporting goods. As an attorney and a consultant he was worked with business in food and beverage, restaurants, manufacturing, real estate, footwear, apparel, outdoor, and a number of service industries.
After graduating from law school, Bill turned down a job with a major global law firm to start an automotive repair business, Clutch Doctors, with his brother. Together they opened 15 stores throughout the Pacific Northwest, and began franchising units and helping other entrepreneurs to realize their dreams of business ownership. Before long, Bill was helping to start an advertising agency. Their work on behalf of Clutch Doctors was soon earning national awards. When Bill left Clutch Doctors, he started a construction company, then a residential development company, then a commercial development company. Soon other entrepreneurs were working with Bill to launch new businesses. As CEO, Bill helped launch Wakekite, and within 6 months had sold it to the global industry leader. Bill also acted as COO to launch a bio-mass energy company in Colorado that developed new techniques to turn dead timber into bio-mass energy products marketed directly to the consumer. Bill has been recognized for leading some of the fastest growing private companies in Oregon.
Bill earned a Bachelors of Arts, cum laude, from Carleton College in Northfield, Minnesota and a Juris Doctor from Lewis and Clark Law School, where he was a member of the Cornelius Honor Society. Bill is an adjunct professor of Entrepreneurial Finance at the University of Portland, where he teaches both undergraduate and MBA students. Bill has also been a professor of the Capstone Business Strategy class at Portland State University and has guest lectured at Lewis and Clark Law School, University of Oregon Business School and at Concordia College in Portland.
Bob Strader has served as President, General Manager, and CFO in a variety of industries that include Manufacturing, Residential and Commercial Development/Construction, Information Technology, Insurance, Import/Export Distribution & Sales, and Industry Trade Groups. A graduate of Kettering University with a Bachelors of Science in Industrial Administration, Bob relocated to Portland in 1979. He was Chairman of the Board for Junior Achievement of Oregon & SW Washington and continues to serve on its Executive and Finance Committees as well as volunteer as a classroom business consultant and fundraiser. Bob is a Charter Member (1987), Past President, and current Treasurer of the Kruse Way Rotary. He was invited to join the Royal Rosarians in 1998, led that organization as its Prime Minister in 2007, and remains active as Executive Secretary. He also serves on three additional non-profit boards with mission statements that address the fight against cancer, veteran’s affairs, and vocational training. Bob enjoys the outdoor activities offered throughout the Pacific Northwest, especially golf and snow skiing.
The transition to new owners strengthened the culture of the company, improved relationships with its major supplier, provided financing for growth, and allowed a successful businessman to retire knowing his family’s legacy was safe in new hands.
Hood River Distillers was the first distillery in Oregon to open after prohibition. Their first products also came from the fruit of the Hood River Valley. HRD wanted to return to its roots – perfect fit.
Pragma Group developed multiple growth strategies, and tested each of them against the cultural and financial requirements of the business. Looking at every growth strategy known to restaurants, ultimately it was decided to split the company in two.
Pragma Group helped build a world-class marketing team, and spearheaded an effort to tell the brand story in a new way. We launched a campaign in Texas, where people are serious about their smoked meats.