Laughing Planet Cafe


The founder of Laughing Planet Café’ approached Bill Nootenboom for help with a growth strategy. The company had been steadily growing for 10 years, and the founder had started a second restaurant concept, also growing, but in a different direction. How does a small company grow two separate brands and concepts without pulling itself apart? Where should the company focus its efforts? Where can the company have the most impact? How do you finance exponential growth? How does a founder plan to retire in the middle of such growth?


We worked with the company to develop multiple growth strategies, and tested each of them against the cultural and financial requirements of the business. We looked at every growth strategy known to restaurants, and ultimately decided that the best growth strategy was to split the company in two. The founder would take the new concept and a hand chosen crew of employees excited about the new concept. The longtime COO would purchase Laughing Planet. We developed a growth strategy, and then devised a financial strategy to accomplish it.


Since then, Laughing Planet has increased the number of stores by 40%. Bill Nootenboom still serves on the Board of Directors.


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