Jay Graves was a kid when his father started the Bike Gallery in the 1970”s. Jay took over the business from his father, and grew the Bike Gallery into the biggest bike retailer in the biggest bike city in the country. Along the way he helped grow a bike culture through Cycle Oregon, the Oregon State Parks Board, and several other non-profit organizations. When it came time to retire, Jay needed help making sure his family’s legacy was well cared for in the next generation.
The right person to guide the Bike Gallery through its next chapters needed strong operational skills and financial resources, but also an appreciation of the unique culture of the company, which had shaped so much of the bike culture in the country. The Bike Gallery was a top dealer of Trek bikes. The two family companies had grown together, so the new owner had to respect that relationship.
Bill Nootenboom was able to help build on a relationship with owner of the largest Trek dealership in the United States, and construct a partnership with the young right hand man helping Jay to run the Bike Gallery. The transition to new owners strengthened the culture of the company, improved relationships with its major supplier, provided financing for growth, and allowed a successful businessman to retire knowing his family’s legacy was safe in new hands.
The transition to new owners strengthened the culture of the company, improved relationships with its major supplier, provided financing for growth, and allowed a successful businessman to retire knowing his family’s legacy was safe in new hands.
Hood River Distillers was the first distillery in Oregon to open after prohibition. Their first products also came from the fruit of the Hood River Valley. HRD wanted to return to its roots – perfect fit.
Pragma Group developed multiple growth strategies, and tested each of them against the cultural and financial requirements of the business. Looking at every growth strategy known to restaurants, ultimately it was decided to split the company in two.
Pragma Group helped build a world-class marketing team, and spearheaded an effort to tell the brand story in a new way. We launched a campaign in Texas, where people are serious about their smoked meats.